Hong Kong International Licensing Show 2024: HK Brand Tadaland Makes Second Appearance

September 1, 2024

After enjoying popularity among businesses in 2023, Tadaland participates once again in the HKTDC Hong Kong International Licensing Show 2024. This year, we have expanded to 2 booths at the Wan Chai Exhibition Centre (5F-G52 and 5G-S43). Many licensors were very intrigued by our character IP and learnt much about our Hong Kong MBTI 16 personality type characters while speaking with our team.

During the 3-day exhibition period, we had discussions with licensors from Hong Kong, Mainland China, Malaysia, South Korea, Singapore, Indonesia, and Vietnam, among others. We met with potential partners specialising in lifestyle goods, animation and mobile games, as well as a company with expertise in licensing for shopping mall events. We are currently in negotiation with a large chain company and will hopefully be able to bring Tadaland to over ten different locations to meet with fans soon.

In addition to this, Tadaland’s founder and Executive Director Ms. Li Lo (Liora) was invited to share her experiences and to introduce Tadaland to audience members at the 5th DLAB Hong Kong Pavilion event. One of our most beloved MBTI characters, Apollo (INFP type), also made an appearance at the HKILS 2024 and interacted with many visitors.