Tadaland’s Brand Name
Our name reflects the "ta-da!" moment of joy and surprise we aim to bring to people.
ABOUT US
Our Story
In 2020, inspired by a renowned personality type expert, co-founders Jack Wan and Liora Li embarked on a mission to create a brand that combines creative design with personality-based tools that leverage the MBTI framework. Their goal was to empower individuals to explore themselves and others with delight and wonder.
Jack, a passionate entrepreneur and education professional, has dedicated his career to promoting language acquisition, psychological well-being, and supporting individuals with special education needs.
Liora, a talented graphic designer and educator, has years of experience leading a team of designers specializing in educational materials. She brought her artistic vision to life by sketching the initial draft of Tadaland's 16 characters.
Our Growth & Offerings
Today, Tadaland has evolved into a vibrant team of professionals, including artists, designers, animators, musicians, personality type experts, and educators. United by a shared vision, we are committed to creating "ta-da!" moments for people worldwide.
In addition to a strong social media presence, our offerings include seminars, courses, book publishing, board games, personality tests, storytelling, IP licensing, and more.
VISION
To build a world where people embrace their true selves and enjoy authentic relationships.
MISSION
To inspire joyful self-discovery through delight and wonder by integrating unique cartoon characters into storytelling, animation, and music to create immersive experiences.
Products and Services
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Apparel & Accessories
Look great and show-off your personality with Tadaland tees, phone cases and tote bags.
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Toys
Cuddle with Tadamate plushes and have fun with our puzzles.
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Publications
Know MoreJoin the Tadamates in our original storybooks, educational books and MBTI guidebooks.
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Seminars & Workshops for Adults
Know MoreWe also run MBTI Seminars and workshops for parents of children with special educational needs (SEN).
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English Course
We offer the ‘Tadaland Phonics Adventure’ course to schools with students of Pre-N to K3 level. This exclusive course includes 43 original phonics songs and animated videos to accompany learning.
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On-Campus Services
Well-being Art Exhibition & Game Booths for Schools
