Tadaland began in Hong Kong in November 2020. We are named after that ‘ta-da!’ moment of joy and surprise. We are a professional team of artists, designers, illustrators, animators, musicians, lyricists, personality type experts, educators, linguists, and marketing experts with a common vision. Through our human-centered brand, we aim to help people everywhere discover their worth and potential and use their gifts to make an impact for the better. 

Our journey began in 2018, when the 16 characters first appeared in the sketchbook of designer and educator Liora Li (co-founder of Tadaland). The final designs were developed in collaboration with MBTI experts and were the collective effort of a group of dedicated designers over a period of 4 years.