Chai Wan Street Art: The Tadamates Encounter UV Printing Technology
What happens when original character IP leaves the screen and enters the urban landscape?
Tadaland was invited by Fingerprint, a premier printing team in Hong Kong, to design a dynamic artwork for their storefront exterior at Sunrise Industrial Building in Chai Wan. Together, we created a large-format outdoor wall display combining the "16 Personalities" with dynamic day-and-night visual effects!
💡 Shine Brighter Together
The core concept behind this collaboration is "Shine Brighter Together."
The Tadaland design team integrated 16 Tadamates, each representing a different MBTI personality, into the artwork. Whether quiet, energetic, imaginative, or detail-oriented, every character found its dedicated spot on this outdoor canvas. Through this project, we want to share a meaningful message with the public: Every personality has its own unique glow. It is precisely because everyone is different that we can build this Personality World together.
Precision-printed and mounted by Fingerprint, this exterior wall display not only revitalizes the industrial building façade but also transforms the physical storefront into an urban landmark and a check-in spot.
🛠️ Luminous Materials & UV Printing
To perfectly showcase Tadaland’s vibrant visual colors and fine lines in an outdoor environment, Fingerprint brought its professional expertise into full play, creating two completely different visual surprises between day and night:
Daytime: High-Saturation Neon Colors
Under daylight, the artwork delivers high-impact, vivid neon tones and intricate details, backed by superior UV fade resistance and outdoor weatherability.
Nighttime: Luminous Glow Effect
Pushing the boundaries of traditional outdoor large-format printing, fluorescent spot-color materials were specially paired with UV lights installed on the wall. As night falls and the UV lights turn on, the entire exterior wall instantly radiates a vibrant fluorescent glow.
🤝 Brand Collaboration & IP Licensing Expansion
Tadaland is dedicated to bringing original IP into diverse commercial scenarios, ranging from shopping malls and dining co-branding to publishing and outdoor spatial installations. This collaboration with Fingerprint once again demonstrates the endless potential of Tadaland’s characters in spatial design, brand marketing, and driving foot traffic.
If you are passing through Chai Wan, drop by to experience the dual charm of this artwork day and night!
📍 Address: G/F, Sunrise Industrial Building, 10 Hong Man Street, Chai Wan, Hong Kong
🚇 Transportation: MTR Chai Wan Station, Exit B (approx. 5-minute walk)
To learn more about Tadaland's IP licensing, spatial collaborations, or co-branding opportunities, feel free to contact us anytime!
