Forever Friends x Tadaland UV Greeting Cards & Summer Retail Partnership with Hallmark

Building on the success of our festive joint campaign, Tadaland rolled out a Summer Retail Partnership with Hallmark (Hong Kong) in July 2026. The ongoing campaign introduces an innovative cross-IP card collection alongside expanded retail offerings across the city.

This season, we are taking personality-inspired expression to a brand-new level by joining hands with one of Hallmark’s most iconic and beloved intellectual properties: Forever Friends.

🌟 A First in Hong Kong: Forever Friends x Tadaland MBTI Greeting Cards

Greeting cards are all about expressing genuine feelings, but finding the right words—and the right match for a friend’s unique personality—can be a challenge.

Together with Hallmark Hong Kong, we have co-created the Forever Friends x Tadaland Greeting Card Collection. Designed specifically around MBTI personality traits, this launch marks a first for the Hong Kong market!

🔮 16 Unique Designs for 16 Personalities

Whether your loved one is a vision-driven INTJ (like Jimi), a warm-hearted INFP (like Apollo), or an energetic ENFP (like Jolly), there is a bespoke card crafted specifically for their vibe.

🤫 Secret UV Light Messages

Every card features a heartwarming, uplifting message printed on the front cover. But the real magic happens inside:

• Each card hides a secret message printed using a specialized invisible ink technique.
• The hidden note can only be revealed under UV light, adding a delightful element of surprise and intimacy to every greeting!
  
  

🛍️ Tadaland Selected Merchandise Across 7 Hallmark Stores

In addition to the exclusive Forever Friends x Tadaland Greeting Cards, fans can now shop a curated selection of Tadaland merchandise directly inside 7 Hallmark retail outlets across Hong Kong.

Drop by your nearest store to test your personality traits with our online quiz, explore our character items, and find the perfect gift for yourself or someone special! (Discover your personality type before you shop: Take the free test at 16characters.tadaland.net!)

📍 Hallmark Store Locations:

• Central MTR Station: HOK 63, Hong Kong Station
• Infinitus Plaza: Shop G03, G/F, Infinitus Plaza, Sheung Wan
• Lee Tung Avenue: Shop B05-B06, B1/F, Lee Tung Avenue, Wan Chai
• OP Mall: Shop 1049, 1/F, OP Mall, 100 Tai Ho Road, Tsuen Wan
• THE SOUTHSIDE: Shop G42, G/F, THE SOUTHSIDE, 11 Heung Yip Road, Wong Chuk Hang
• Windsor House: Shop 222, L2, Windsor House, Causeway Bay
• Hopewell Mall: 6/F, Hopewell Mall, 15 Kennedy Road, Wan Chai