Tadaland Featured in Ta Kung Pao Business Report
Tadaland x Central Market’s summer event “My MBTI Playground” captured hearts and headlines, with co-founder Liora Li sharing her vision in an exclusive interview with Ta Kung Pao.
In the feature, Liora explained how Tadaland transforms MBTI personality types into endearing character IPs like Roro the INFJ squirrel and Apollo the INFP turtle, turning self-understanding into a journey of play, healing, and connection.
The immersive playground invited visitors to explore their inner world through interactive design, relatable stories, and emotional resonance. During the 5-week campaign, Tadaland’s online personality quiz saw an 8.3% surge in participation, more than double the average monthly growth.
A heartfelt thank-you to Ta Kung Pao for spotlighting our story. Let’s continue spreading joy—one personality at a time!
Report links:
News article 1 | News article 2 | Video coverage
