Tadaland × OCO PARFUM Collaboration
Overview
During the event “My MBTI Playground” at Central Market, Tadaland teamed up with OCO PARFUM, a perfume house celebrated for treating fragrance as a form of artistic expression. Together, we blend olfactory creativity with personality-driven design. The result was a playful, multi-sensory way for fans to connect with their MBTI type.
Hand Cream Packaging Design
OCO PARFUM selected two 30ml perfume-infused hand creams as signature scents to represent different MBTI personality types:
- Dawn — a soft, grounding scent for introverted types
- Mnesis — a vibrant, uplifting fragrance for extraverted types
Each tube was plain white by design. Customers received Tadaland-designed sticker sets to personalize their creams:
- I-type set featuring Apollo and Mellow
- E-type set feature Jolly and Taro
Fans decorated their own hand cream tubes, transforming each into a customized keepsake that reflected both scent and personality.
Aromatherapy Experience
At the Interactive Wall, guests entered a multi-sensory zone combining Tadaland’s ASMR videos and calming OCO fragrances. This immersive space invited guests to slow down and connect with their inner Tadamate through a unique fusion of scent, sight, and sound.
Fragrance Pairings
To deepen the emotional resonance, OCO PARFUM curated exclusive Eau de Parfum pairings with three beloved Tadamates:
- Mellow → Dawn Eau de Parfum
- Apollo → Lyvn Eau de Parfum
- Cappu-Cappu → Zaie Eau de Parfum
These pairings deepened the emotional connection, helping fans discover which fragrance captured the soul of their favorite Tadamate.
Closing Notes
The Tadaland × OCO PARFUM collaboration showed how scent, design, and character storytelling can transform everyday products into immersive brand experiences that live far beyond the shelf. It also highlighted the power of licensing to create personal, memorable moments where fans don’t just buy a product—they make it their own.
