Tadaland × Save the Children Hong Kong: Starting Meaningful Conversations Through Creative IP Solutions

October 23, 2026

Beyond bringing joy to everyday life, original character IP has the power to create a deep social impact while driving brand value and public engagement for partner initiatives.  Tadaland was invited by Save the Children Hong Kong to serve as the Creative Support for their "Every Moment Matters" Mental Health Campaign. For this project, we designed the "Knock Knock" Door Plate Charity Blind Box and custom social media sticker packs, demonstrating the endless possibilities of the Tadamates in product design, brand story transformation, and corporate social responsibility (CSR). 

💡 Collaboration Background: Turning Social Insights into a Bridge for Communication

A recent research conducted by Save the Children Hong Kong revealed that many children struggle to express their feelings and needs when facing stress or life changes, while adults may not always know how to show children they care.  

To encourage children to express themselves and foster deeper understanding and communication between children and their parents, Save the Children Hong Kong launched the “Knock Knock” Door Plate Charity Blind Box and sticker packs. Children were invited to participate in a survey and contribute the heartfelt messages featured, encouraging adults to listen more, understand more and build closer connections with children.  

Featuring two core messages, "I'm open to interacting and talking" and "I need some quiet time and space", the door plates were designed and illustrated by the Tadaland team as double-sided woven door plates featuring six Tadamates. By simply flipping the door plate, children can reflect their current feeling and readiness.

🛠️ Tadaland’s IP Visual Transformation & Commercialization Strength

Through this collaboration, the warm and companionable image of the Tadamates brought Save the Children Hong Kong’s tailored messages to life, making mental health advocacy more approachable for families.

Integrating the door plate concept into a blind box format enhanced collectible and interactive value while boosting public engagement for the charity sale.   To complement the door plates, our team also designed dedicated animated sticker packs for WhatsApp and Signal, extending care and connection from physical spaces into daily digital conversations.  

All proceeds from the "Knock Knock" Door Plate Charity Blind Box sales (net of costs) will support Save the Children Hong Kong’s local programmes, helping to raise public awareness of children’s emotional wellbeing and protect children. We invite everyone to support this meaningful cause and experience the heartwarming power of design!