Tadaland x Messi Household Bedding Collaboration
In September, Tadaland partnered with Messi Household, a Hong Kong homeware brand, to launch a limited-edition bedding set featuring the 16 Tadamates. The collaboration brought creative storytelling into everyday home living, turning bedtime into a playful and comforting experience.
The Collaboration
The collaboration introduced a four-piece 100% cotton bedding set in warm autumnal orange tones. Each set showcased Tadaland’s characters, designed to add a playful and comforting touch to bedtime. The product line included:
- Fitted sheet
- Zippered duvet cover
- Two pillowcases
The sets were made available across multiple channels, including Messi Household’s official website, their Kwun Tong showroom and HKTVmall.
Campaign Highlights
- Brand Synergy: The collaboration emphasized the joy of being “accompanied by 16 adorable characters every night,” aligning with Tadaland’s mission to create imaginative and comforting experiences.
- Multi-Channel Availability: Online and offline distribution ensured accessibility for a wide audience.
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Exclusive Launch Promotion: Supporters enjoyed a 10% discount through special codes on Messi Household’s website.
Results
The collaboration demonstrated how cross-industry partnerships can extend creative branding into lifestyle products. By blending narrative-driven design with everyday utility, Tadaland strengthened its presence in the homeware space while Messi Household connected with design-conscious consumers.
