Tadaland at CON-CON 2026: A Journey of Personality, Art, and Connection
On 4 & 5 April 2026, Tadaland made its mark at CON-CON, Asia’s premier cross-industry IP and pop culture festival held at AsiaWorld-Expo. Our booth at E-006 was buzzing with energy as we connected with fans, creators, and newcomers to the Tadaland universe.
Here are the top highlights from our adventure!
1. The Power of Personality: A DIY Customization Phenomenon
The response to our DIY Heat-press Pouch station was truly beyond our expectations. Throughout the event, we saw a massive turnout of visitors eager to express their unique identities.
The queue remained steady as visitors shared their specific personality types and chose their favorite Tadamates or keywords to print. The demand was so high that our entire collection of pouches found new homes by the end of the first day!
To keep the momentum going on Day 2, we pivoted to offering heat-press customization on our exclusive postcards. Our visitors were just as enthusiastic, proving that personalized, self-expressive merchandise is a trend that truly resonates.
2. Art Meets Adventure: The Yuuki Fantasy Collaboration
The aesthetic centerpiece of our booth was a stunning backdrop created in collaboration with talented local artist Yuuki Fantasy. This artwork featured a specially designed comic where the Tadamates embarked on a grand adventure together.
Visitors loved diving into the details of the story and the vibrant local artistry. As a special treat, Yuuki Fantasy also designed limited-edition bookmarks, which were shared with visitors on the spot, adding an extra layer of storytelling to the immersive experience.
3. Media Spotlight: Featured by South China Morning Post (SCMP)
The steady flow of visitors and the engagement at our booth caught the attention of the local press. We were glad to speak with a journalist from the South China Morning Post (SCMP), who noted the interest in our personality-themed concept.
In their report on the festival’s opening day, Tadaland was mentioned, where crowds gathered to customize merchandise that reflected their personal identities.
4. New Product Launches: Style, Identity & Space Exploration
CON-CON 2026 served as the official launchpad for several new Tadaland originals! We officially debuted our Personality Tee Series, with the first batch featuring designs for Apollo (INFP), Roro (INFJ), Mellow (ISFP), and Jolly (ENFP). Alongside the apparel, we launched the full collection of 16 Tadamates Badge Pins, allowing every fan to collect their specific personality type.
We also showcased our exciting collaboration with PJai & Friends (by the popular local brand ad-lib). This "Space Exploration" themed collection features the beloved Shiba Inu, PJai, and our Tadamates on a cosmic journey.
Thank You, CON-CON 2026!
A huge thank you to everyone who visited Booth E-006 and shared their journey with us. You made this event unforgettable.
Missed the event? Don’t worry! You can still find the Tadaland x PJai & Friends collaboration, our new personality tees, and Tadamates merchandise on our Online Store.
Stay tuned for our next adventure!
